Technology is a powerful tool, but as we all know, it is constantly evolving. Take email for example. Email marketing was once the best way to get new clients, but now it’s just noise and not the most effective channel.
The average email open rate is around 20%, which means 8 out of 10 people are ignoring you. Click rates are even lower, usually under 4%.
So what communication channel should you use that isn’t already heavily saturated with marketers, and will not just be effective today, but be around for the next 5–10 years?
The answer is Facebook Messenger Marketing.
Facebook Messenger Marketing is in prime position to become the world’s #1 marketing channel in the coming years…and the real estate businesses who become early adopters of this fast-growing channel are going to have a serious advantage over their competitors.
Let me explain why every real estate business needs a Facebook Messenger bot.
Communication Is Changing
The way people communicate is changing in a big way.
Just compare the way you communicate today with the way you did 10 or 15 years ago. Like most people, you probably have shifted away from email and phone calls and toward SMS and messenger apps.
People prefer communication that is convenient, instantaneous, and smartphone-friendly.
Messenger bots are the perfect solution.
They’re fast and intuitive. The responses you get are short and easy to read. And your clients will love using them!
Chatbots are incredibly powerful because they allow you to talk to your clients where they already spend most of their time – inside messenger apps.
Every month, over 1.2 billion people exchange messages with businesses and organizations on Facebook messenger. It would be a huge mistake for agents and brokers to not market where your customers are and prefer to be.
Key Benefits of Messenger Bots
Messenger bots are the ideal medium to engage, nurture, qualify, and convert buyers and sellers into clients. Messenger bots let’s you build a relationship with potential clients like never before.
Every chatbot interaction can be personalized based on your user’s preferences. Interacting with a chatbot is like interacting with a friend.
Getting people to engage with your bot and leading them down your funnel is easy and simple, thanks to buttons, images, GIFs and videos. This allows your business to redefine the home buying and selling experience with a new level of visualization in conversations.
A bot is also on duty 24/7 and can greatly reduce your daily workload.
Rather than spending precious time answering the same questions, or paying someone else to do it, Messenger bots allows you and your staff to work on qualified leads that actually generate revenue, all while providing excellent and personalized customer support.
Whether you are an individual agent, or a brokerage firm, Messenger bots gives you more time to focus on your business and are a great lead nurturing system.
Increase your lead flow and create more opportunities for your sales pipeline, with a Messenger bot.
Best Messenger bot Use Cases for Real Estate
Here are a few practical use cases for bots and how they can improve your business.
With email, you have to ask people to sign up on your website or leave their contact information. With chatbots, you can instantly engage new customers and transfer hot leads to your staff 24 hours a day!
You can provide value and resources that will assist the lead in their search for more information straight into their messenger inbox when they comment on a post in facebook, start a conversation with your page, click on an ad or “send to messenger” button on a website.
Once a leads interacts with your Messenger bot, then they become a subscriber.
If you compare Messenger Marketing to Email Marketing, this would be the same thing as growing your email list. But unlike Email Marketing (which involves a annoying opt-in confirmation), getting new Messenger subscribers is much easier and simpler.
Here’s a great example of how you can easily collect leads and get subscribers by offering a home buying guide.
Leads simply click the “Send to Messenger” button on your website. No more forms. No more email opt-ins.
Easily provide value and resources to your leads, that actually get read, unlike email.
Have you ever experienced showing 30, 50, or even 100+ homes to buyers that seemingly never make a decision? Just about every real estate agent has had those feelings. Think of the wasted time, energy, and lost business.
Messenger bots are a great way to easily qualify your leads. Bots can ask a set of questions to qualify clients, determine their motivation and their sense of urgency. Clients can also book appointments within the Messenger bot.
This gives you more time to focus on the clients that you feel are most likely to do business with you.
A Messenger bot is on duty 24/7 to qualify leads for you… Saving you time and resources. Hot leads can instantly be sent to your team in real-time.
Once you have a lead, then you can easily nurture him towards a real estate deal by giving value via a drip campaign in Messenger. For example, if you have a lead who wants to buy a home, your Messenger bot can present available homes while also educating him about the home buying process.
Automatically send home listings straight to your customer’s Messenger inbox, and get instant feedback to refine your search.
Messenger bots give you the ability to send rich content to segmented groups of leads. This enables a highly personalized and engaging experience.
Since Messenger is a more personal channel for people, you become much closer to your potential lead when you start communicating with them via Messenger.
This builds rapport and trust with your subscribers. Soon as a lead is ready to do a real estate deal, they know exactly who to call because you’ve been providing consistent value and expert advice that is tailored just for their needs.
If you are a real estate business, you can’t ignore Messenger bots.
You have a chance to adopt this new technology before the market gets over saturated.
You have a chance to use Messenger bots before your competitor’s figure this out.
Ready to save money, save time, and increase sales for your business with a Facebook Messenger bot?